Co-Founder Krue Brock is a lifelong Chattanoogan. He is a teacher, a starter, and a ligament/connector. He earned his Master's in Liberal Education at St. John’s College. Brock currently serves as Executive Director of the CFC Foundation, which includes Chattanooga Sports Ministries, Operation Get Active, Highland Park Commons, and Montague Park. Brock "works for a more whole, healthy, right, and beautiful Chattanooga."